Blackpink’s Jennie Apologises After Being Filmed Vaping Indoors

In a now deleted YouTube vlog posted on Kpop star Jennie Kim’s YouTube channel Jennierubyjane Official, Jennie could be seen using a vape while her makeup team got her ready for Jacquemus fashion show in Italy.

The video showed Jennie inhaling from the vape, and exhaling the vapours thereafter, seemingly in the faces of her makeup crew.

Since taking down the video, the Blackpink star, through Odd Atelier, issued an apology, stating that “Jennie acknowledges and deeply regrets her mistake of vaping indoors and causing inconvenience to the staff”.

Reactions Online About Jennie’s Vaping

There was a mixed response to this, with both criticisms of and support for the Blackpink star by netizens.

Some netizens found her actions rather disrespectful, given that the exhaled vapours were being blown right into the faces of her makeup crew. One netizen even went so far as to submit a complaint to the South Korean Embassy in Italy.

Others however, came to her support, with comments on her Instagram account sending words of encouragement and promising to stand by her side.

Given that followers of her Instagram account are probably massive fans of Jennie, such support for her regardless of her actions does not come as a surprise.

On Reddit, the comments to a screenshot of the apology letter from Odd Atelier posted by subreddit r/BlackPink provided a more nuanced response.

TLDR, comments to the post generally shared similar sentiments, agreeing that her act of vaping was not in and of itself wrong (in that country; it’s illegal in Singapore!), but rather doing so indoors, which is against Italian law, and with apparent disregard for the wellbeing of her makeup team that made her actions unacceptable.

What’s the Big Fuss?

So, what is the big fuss then?

While Jennie’s choice of vaping is personal (in a country that doesn’t ban vaping) and shouldn’t be questioned, it must be remembered that she has a HUGE global following, including younger members of our society.

Her Instagram account @jennierubyjane has a whopping 85.1m followers, approximately 17 times Singapore’s population.

A global celebrity like Jennie has the power to influence consumer behaviour, as seen by Gentle Monster’s surge into the fashion world following her collaboration with the Korean brand.

Don’t believe me?

Take a walk through Orchard Road and count the number of people spotting Gentle Monster sunglasses, which although was established since 2011, has only recently come to prominence.

This seeming “endorsement” of vaping by Jennie could have negative repercussions on how the younger generation, especially in Singapore view the vice. Say what you may about the dangers that vaping may pose to your health, if a star like Jennie thinks it’s OK, why would young teenagers choose to listen to warnings from a middle-aged Health Minister Ong with only 96.6k followers on TikTok.

However, before the alarm bells start ringing, it is trite to note that plenty of celebrities engage in rather questionable hobbies as well, with Snoop Dogg being one of the biggest “endorsers” of smoking weed. This issue of celebrities being “bad influence” to our younger generation is not new, and is unlikely to go away.

To Minister Ong, don’t fret, continue posting the cute TikToks that you have been posting – know that I am secretly a fan of your videos – and to all Singaporeans, remember that vaping is illegal.

So support and idolise, but do so within the limits of the law and in consideration of your own personal wellbeing.